Hasbro Family Game Night For XBLA

Highly Anticipated Hasbro-Branded Video Games To Be Showcased At Consumer Electronics Show Booth # 72201

Guildford, UK, January 6, 2009 – Fans of casual, family-friendly games are about to see their circle of fun widen with a slate of new Hasbro-branded digital play experiences on a variety of platforms from Electronic Arts Inc (NASDAQ: ERTS) in 2009. EA are gearing up to inject nostalgic fun into the Xbox LIVE® Arcade by bringing perennial board game favorites to the popular platform. Under a Hasbro Family Game Night banner, games such as BOGGLE, BATTLESHIP, YAHTZEE, CONNECT FOUR, SORRY! and SORRY! Sliders will begin to roll out in Spring 2009. EA will showcase the highly anticipated lineup at the Consumer Electronics Show on January 8-11, 2009 in Las Vegas.

“We believe our Hasbro Family Game Night channel on Xbox LIVE Arcade will be one of the most dynamic and fun collections available on the platform,” said Chip Lange, General Manager of EA Hasbro. “We’ve been given the unique opportunity to create an exclusive EA Hasbro branded destination within the Xbox LIVE Arcade so players can easily find and play our lineup family-friendly digital board games. Just as families have game closets in their home, they will also be able to stock a digital game closet serving up hours of interactive play for kids and adults alike.”

EA and Hasbro will stock Xbox LIVE Arcade with Hasbro Family Game Night, a crowd pleasing assortment of games that are instantly recognisable household names such as CONNECT FOUR, BOGGLE, YAHTZEE, BATTLESHIP, SORRY!, and SORRY! Sliders. All games will feature both original and new ways to play, including a Party Mode that features multiple mini-game versions of each title. Additional customisation features will allow players to earn virtual trophies, furniture and themes to decorate their personal virtual game rooms. The Hasbro Family Game Night lineup will take full advantage of Xbox LIVE community features such as online play, Achievements, the ability to launch new games without leaving the environment, and sharing customized space with friends. The EA Hasbro virtual game closet is slated to open in Spring 2009 with multiple games followed by additional releases throughout the year.