All sold in just 26 days…
Consumers and retailers continue to show excitement for Kinect for Xbox 360 heading into the Christmas buying season
LONDON – 30 NOVEMBER 2010 — Microsoft Corp. today announced that strong demand over the Black Friday weekend, traditionally the beginning of the Christmas shopping season in the United States, has propelled retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 26 days ago in the United States.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “With sales already exceeding two and a half million units in just 26 days, we are on pace to reach our forecast of 5 million units sold to consumers this Christmas.”
As Christmas shopping in the UK began in earnest yesterday with Manic Monday, traditionally the busiest internet shopping day of the year, Kinect for Xbox 360 is expected to continue experiencing high sales and strong consumer demand.
Kinect is now available at more than 60,000 retailers in 38 countries. It is the only controller-free games and entertainment system available that lets you control games, movies, music and television with gestures and your voice. Retailers, reviewers and analysts are calling it a must-have gift this holiday season.
In the UK, Kinect for Xbox 360 is available at £129.99 ERP for the stand-alone Kinect Sensor and “Kinect Adventures” game, or £249.99 ERP for the all-in-one Xbox 360 Kinect Console Bundle including the new Xbox 360 4GB console. More information on Xbox 360 and Kinect for Xbox 360 is available at http://www.xbox.com/Kinect, or http://www.facebook.com/xbox.