Video: Prototype 2 Live Ad Behind The Scenes

Look behind the first over-18 live ad!

Audiences were left shocked as they witnessed the world’s first over-18 live ad take place to launch new computer game Prototype 2 – which is out today. So gruesome was the content, featuring a bloody battle and infected zombies that it was shown post-watershed to avoid a younger audience. Here’s the Behind the Scenes video: