Zombie Apps Developed For Forthcoming Blockbuster Dead Island From Deep Silver
4th August, 2011 – Soho, London /… Facebook is at the heart of the global campaign to create buzz around new action zombie video game Dead Island from publisher Deep Silver, released in early September. A series of bespoke apps have been commissioned by the game’s creators, Deep Silver, to engage their over 200,000 strong (and still growing) community with fans being offered the opportunity to be a zombie star! Social CRM agency Neoco have been brought in to develop three apps for the launch and beyond which aim to identify Dead Island advocates and build a two-way relationship for future releases.
Dead Island fans will have the chance to jump straight into the game’s narrative as a fully-fledged undead by uploading photos of themselves wearing holiday beachwear and zombie mask. The ‘Become a Zombie’ app then enters them into an undead hall of fame. The fan with the most votes will win an valuable Dead Island themed prize.
Future apps include ‘Zombify Your Profile’ where Dead Island fans can choose to have their Facebook profile taken over by game themes based around new content for the game and ‘The Dead Good’ app grabs fans attention by giving them the chance to win a selection of branded and rare prizes by correctly answering a themed set of questions, with Deep Silver running the competition across five different territories in localised languages to truly immerse their global following.
George Larch, Deep Silver’s International Marketing Director said: “Learning more about our fans is hugely important as it means we can deliver the games and downloadable content they really want. We’ve chosen Neoco as a partner because of their extensive video game experience and because of their ability to quickly plug-in Facebook apps and build strategies around them.”
“Dead Island offers something new and exciting in the saturated zombie genre marketplace. It’s going to be a blockbuster and the start of a franchise for sure. We’re massive gamers and zombie fans at Neoco so we just had to be a part of the global campaign for this brilliant piece of new IP,” said Benn Achilleas, director of Neoco. “Our ‘plug-in’ approach to Social, our rich experience with brands like THQ, SEGA, and Ubisoft, and our ability to motivate and segment vast numbers of fans on Facebook meant we were the right partner for this and other game launches.”
Dead Island will be available in stores in North America on 6th September and on 9th September 2011 in the rest of the world.